Agency Life

Clients who are “happy” may still leave you. But clients who are seeing results–and seeing them fast?Now, that increases the value you deliver and decreases the chances that new clients will churn.So, how did this digital marketing agency drive client results 70% faster, increase customer satisfaction scores and start getting glowing feedback from more clients?It was all abou

Isn’t it refreshing when someone further down the path is willing to share the successes AND failures they’ve seen along the way?That’s exactly the type of conversation you’ll get from today’s episode with Eric Siu, CEO of Single Grain, Founder of Leveling Up and Co-Host of the top-ranked Marketing School Podcast.Eric’s journey has taken him from having “no idea how t

Today he runs an agency doing $25MM in ARR with around 150 employees. But–as the story usually goes–this success didn’t come overnight & started with much more humble beginnings. From not getting paid by one of his first clients to gaining traction with small monthly retainers on Fiverr to now running a successful performance marketing agency for SaaS companies, Garrett M

It can be terrifying to allow your clients to “see how the sausage is made,” and this is one of the main concerns related to handling client communications within your project management or professional service automation software.While there are benefits to streamlining your client communications and inviting them into the system that runs your agency–benefits like visibilit

Wanna know how a 200-person agency reduced churn by 50% from one year to the next?Even though Hawke Media is one of the most successful marketing agencies in the United States and they’ve scaled to hundreds of millions in annual revenue, their journey hasn’t been without bumps in the road.At the beginning of 2022, they saw client churn on the rise and their CEO, Erik Huberman,

What’s one mistake you’ve made as an agency leader you’ll never forget?Several guests on this show have shared the same exact answer: “I wish I’d invested in my own financial literacy sooner!”But, what financial metrics should you focus on the most? Even if you answer that question—how do you (and your team) impact those financial metrics that matter most for your age

Want to win more clients (and keep them longer) in 2024?Of course you do!Offering a free benchmark consultation as part of your sales process might just be the key to doing both this year.In this episode with Chris Nault, Founder and CEO of Growth, he breaks down the process and results from his agency's 5-week experiment of adding a benchmark consultation into their sales and

38% of agencies struggle with frequently overservicing clients. Of the 500+ agencies surveyed for the 2023 State of Agency Operations Report, 44% also said that client demands have become tougher to meet. Are you finding clients more demanding? Is overservicing happening more frequently in your agency?If so, 2024 can be different on both fronts.Ken Yarmosh, Business Coach, Fract

With your business, clients and the world changing so fast around you, it can be tough to know what your growth goals should be--or how to even approach setting them in the first place.Thankfully, Drew McLellan, CEO of the Agency Management Institute (and agency vet himself), joins the podcast today to break down the numbers in a simple formula you can use to set attainable goals i

Whether you're looking at 2024 with aggressive growth goals or simply trying to maintain your existing trajectory, one thing's for sure:It's about more than top-line revenue.No matter what your agency's size, maximizing your profitability is a key part of thriving (or even just surviving in 2024).That's why I'm excited to share my conversation with Meg