Webcology

As Google's March 2024 Core Update marches on towards its eventual end, Kristine Schachinger and Jim Hedger talk about how a week's worth of rumors, assumptions, and half-baked ideas have led a wide section of the industry to go off half-cocked about the sweeping effects of this update. People are so angry with Google they're deleting and blocking official spokepersons

As Google's March 2024 Core Update enters its fourth week, and major league baseball finally returns, hosts Jim Hedger and Kristine Schachinger cover a lot of conversation, theory, and the rising F.U.D. about the update. There are a lot of rumors, deep anger and resentment, and some genuinely bizarre advice being shared in SEO forums. There is also some genuinely good research

As the March 2024 Core Update enters its third week, hosts Jim Hedger and Kristine Schachinger work to dissect and discuss different aspects of it. The Great Spam Hunt part of the update was said to have ended earlier this week and the fallout has been massive. Along with sites caught in the initial manual penalty sweep, countless niche sites have seen dramatic losses of traffic. I

In the second week of the largest Google Core Update in Google Core Update history Jim Hedger and Kristine Schachinger are joined by Patrick Hathaway, cofounder and CEO of what is arguably the most cost-effective crawler/auditor tool out there, Sitebulb. During a core update, there's not a lot of work you can do on content that's going to make a difference until the update

They say March comes in like a lion and goes out like a lamb, except for those times when March comes in like a lion and takes out a wide swath of sheep. Then they just say, "whoa!". So Google rode into March like a hungry lion with a staggeringly complicated Core Update, a very serious shellacking of manual penalties, changes to who can monetize content with AdSense, a mul

Due to a scheduling conflict, this show was recorded a day late but it went nearly an extra hour overtime because there was just so much to talk about. There was a lot of negative news about AI as AI developers find new sources of content to train on and users find new ways to use and abuse new AI tool sets. From AI developing or enhancing video games to the depravities that have h

Since leaving Kyiv just after the Russian invasion two years ago, Anton Shulke has been raising funds at https://www.buymeacoffee.com/antonshulke to help pets that got displaced, injured, or abandoned during the brutal ongoing war in Ukraine. Anton joins us to talk about the day-long virtual SEO conference, SEO for Paws (https://fajela.com/events/seo-for-paws/) on February 29 at 10

It was a busy news week made up mostly of Google trying to disabuse parts of the SEO community from the idea that E-E-A-T is anything more than an ideal. Google came out and said E-E-A-T is absolutely and unequivocally not a ranking factor, a ranking signal, or a ranking system and that E-E-A-T has less to do with how sites rank as much as it does with things Google Search Quality

Legendary SEO and all around friendly guy Tony Wright joins hosts Jim Hedger and Kristine Schachinger for a wide open discussion about the future of SEO. Founder of one of the oldest agencies still operating, WrightIMC, Tony has lived through and adapted to sweeping changes in the course of his career. This episode, recorded on February 8, 2024, covers how to roll with change in a

Google's reporting major indexing issues and that seemed like the most appropriate metaphor for this week's show. WTF is going on with Google? The SERPs are weird, the future direction of the company is uncertain, it is sending seemingly strange new messages in Search Console, and sometimes its spokespeople say outright contradictory things. To make it more interesting, Goo