Performance Marketing Insights

Mar 07 2013 1

Performance Marketing Insights Podcast artwork

Performance Marketing Insights is presented the Performance Marketing Association, a non-profit trade association founded in 2008. It is the only trade association representing the performance marketing industry.

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Education and Brand Security in Performance Marketing

Mar 07 2013 39 mins

Education and Brand Security in Performance Marketing including defining the role of the agency in Performance Marketing as an educator, advisor, diplomat or brand guardian. Plus, educating clients about Performance Marketing and encourage the further education about changes in the market, discovering what campaigns really benefit from Performance Marketing and examples of working

Future of Performance Marketing; International, Regional, and Local Affiliate Strategy

Feb 21 2013 34 mins

Matthew and Chris discuss the Future of Performance Marketing with James Maley , Head of Corporate Clients, North West, Tradedoubler; and Peter Figueredo from Netx.com. Jason and Peter will be sharing their 360 degree perspective on international, regional, and local affiliate strategy on an upcoming Performance Marketing Insights panel.

Understanding Performance Marketing and the Differences Between EU and American Markets

Feb 14 2013 37 mins

Understanding Performance Marketing and the Differences Between EU and American Markets as Founder and Investor of A4u, organizer and parent to the Performance Marketing Insights conference Matthew Wood and Head of Content Chris Johnson with Jeff McCollum, the President and Founder at Cake Marketing.