ad:tech Conference

Nov 11 2013
ad:tech Conference Podcast artwork

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We are committed to bringing you the now and the next of modern marketing.

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Online-to-Offline Rewards to Motivate Offline Purchases; Bridging the Online-And-Offline Marketing Gap

Nov 11 2013 5 mins  
We learn about Online-to-Offline Rewards to Motivate Offline Purchases with Plink CEO and Founder Peter Vogel. We hear about his ad:tech New york 2013 presentation on Bridging the Online-And-Offline Marketing Gap plus how his company fared as one of the finalists for the ad:tech Startup Spotlight Series, a competition that acknowledges and rewards the most disruptive and innovative

The Next Big Wave In Mobile: The Home Screen

Nov 06 2013 6 mins  
We learn about The Next Big Wave In Mobile: The Home Screen as Rumble Co-Founder and CRO Uyen Tieu discusses a new comprehensive guide that Rumble is coming out with as well as their unveiling of a 2.0 Platform and Mobile User Engagement study . She also tell us about her AdTech New York 2013 panel discussion of the mobile home screen and its value to different stakeholders across

How Marketers are Crossing the Line: New Technologies, Mobile Retail, Big Data

Nov 05 2013 10 mins  
Nix the Online/Offline Divide: How Marketers are Crossing the Line as we speak with Norwest Venture Partners General Partner Jeff Crowe. He discusses new technologies ( geofencing, redeeming coupons from mobile phones– in-store) driving mobile customer purchases, what areas are ripe for investment in mobile retail/advertising and how will Big Data play an increasingly important r

Trialogues: Three-Way Branded Social Communications

Nov 05 2013 9 mins  
Talking Trialogues: Three-Way Branded Social Communications with Scott Meldrum, Executive Director, Interactive for WDCW. We learn what trialogues are, what are the building blocks of a trialogue (Affinity, Belief, Currency) and how brands can enable trialogues.

Direct to Consumer and Internet Marketing: Weighing In on Order Fulfillment, Packaging, Drop Shipping Options

Nov 05 2013 7 mins  
Direct to Consumer and Internet Marketers: Weighing In on Order Fulfillment, Packaging, Drop Shipping Options? Frank Watson speaks with the folks at Molding Box: Ian Peterson and Michael Vandivere. We learn how their software and services integrate product and package tracking, as well as does CRM/shopping cart integration.

9 Circles of Work Hell; Common Work Chaos Problems Facing Marketers

Nov 05 2013 13 mins  
9 Circles of Work Hell, and how they can get out of those hells and back into simple productivity. AtTask CRO Bryan Neilsen discusses his Adtech New York 2013 presentation listing those circles plus common work chaos problems facing marketing teams today, why resolving work chaos is crucial to marketing teams’ success and how to resolve that work chaos.

B2C Video Marketing: Keys to Online and Offline Sales Conversion

Nov 05 2013 13 mins  
Talking B2C Video Marketing: Keys to Online and Offline Sales Conversion with Ricky Ray Butler of Plaid Social Labs as he shares best practices to get millions of views, plus how brands can get better integrated in the Youtube community, and the kinds of mistakes brands make on Youtube.

How to Drive In Store Sales; What Retailers and Brands Can Achieve

Nov 05 2013 13 mins  
How to Drive In Store Sales including strategies, tactics and technologies that leading brands and retailers are using today to gain actionable insights from the mobile ecosystem into the most popular products, brands, retailers, store locations. That and more we hear about from Retailigence CEO Jeremy Geiger.We also hear:How retailers and brands can achieve the following: Utilize

Digital Identity Optimization and Reputation Management; Key Components to Digital Identity

Apr 15 2013 11 mins  
Digital Identity Optimization and Reputation Management; Key Components to Digital Identity; How do brands establish an online presence and How do individuals represent their brands online? This and more as we discuss the recent launch of Qnary, a digital identity optimization and reputation management company announced at ad:tech San Francisco, with company CEO Bant Breen.

Outsourcing Voice Over Work for Quality Digital Content Marketing

Apr 12 2013 16 mins  
Crowdsourcing voice over work to thousands of voice actors all over the globe for digital content marketing as we learn about the ease of outsourcing in order to create good quality digital content with the head of communications with VoiceBunny, Tara Tyler.