ad:tech Connect

Oct 12 2019
ad:tech Connect Podcast artwork

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We’re committed to bringing you the now and the next of modern marketing. Join us!

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Dave Hutchinson hosts Jeanniey Mullen, Paul Beck & Stefan Tornquist

Oct 12 2019 50 mins  
Jeanniey Mullen is a Partner, and the Director of Email Marketing at OgilvyOne Worldwide, a global leader in customer relationship management and interactive marketing… Paul Beck is a Senior Partner and Executive Director of Interactive Marketing and Advertising at OgilvyInteractive, Worldwide, a global leader in brand building, customer relationship management, direct and digita

Interviews from Adtech New York Part 2

Dec 14 2006 55 mins  
The second in the series of interviews from Adtech New York 2006

Interviews from Adtech New York Part 1

Nov 16 2006 49 mins  
The first in a series of interviews from Adtech New York 2006.

Susan from the NY Show Floor with David Yovanno

Nov 09 2006 26 mins  
Susan Bratton speaks with David Yovanno, General Manager of Value Click Media. As general manager of ValueClick Media, David A. Yovanno oversees all aspects of operations, product development and sales. Mr. Yovanno joined ValueClick, Inc. in March 2000 and has held a number of management positions. He serves on the management team of ValueClick, Inc. (Nasdaq:VCLK) and is a member o

Todays word is film

Oct 19 2006 53 mins  
It’s becoming a larger part of the content options open to consumers as new ways of producing and distributing films gain popularity. Especially online, film is gaining a wider audience as an alternative to network TV, and to the short-format consumer-generated content on sites like YouTube. with two innovators about the trends in video entertainment as they apply to film, about

Mobile Marketing Is This Weeks Topic!

Oct 05 2006 64 mins  
This week Laura Marriott, Executive Director, Mobile Marketing Association talks about mobile marketing with Eric Wheeler, CEO Neo@Ogilvy NA & MD OgilvyInteractive NA (and Vice Chairman & Treasurer Mobile Marketing Association), Jim Manis, SVP, VeriSign, Inc. (and Chairman Emeritus Mobile Marketing Association), and Louis Gump, VP Mobile, The Weather Channel Interactive (and Global

Emil Ismalon & Rebecca Lieb talk to host Kevin Ryan

Sep 28 2006 44 mins  
search and communities in the past 2 years. Emil brought together disciplines from statistical physics & cognition research to form a new way to approach community based search & to develop a new platform for relevancy & personalization. His team includes among others, PhDs in Computer Science, Mathematics, Visualization & Human Interaction.Rebecca Lieb is Executive Editor of the C

Online Video Advertising

Sep 21 2006 50 mins  
Masha Geller talks to John Vincent, CEO Eyewonder, which is celebrating 10 years in business this week, and Mark Naples, Principal and GM of WIT Strategy (user generated content). The topics for today: from online video advertising to user generated content. Emerging technologies best practices are explained.

Online Video: Reviving, Surviving, Rethinking

Sep 14 2006 66 mins  
With all the hype around Internet video – its user generated! Its disintermediated! Its new and improved! many advertisers are hoping that its more than just the new TV. Whats in it for Advertisers? Advertisers are both excited and confused about the advertising opportunities and the technologies involved. Whats really the opportunity for brands? Are we at the beginning of an ind

Online acquisition marketing and advertising

Sep 07 2006 59 mins  
Masha talks to Sean O’Neal, Chief Marketing Officer of Datran Media and Quinn Jalli, Privacy Officer and Vice President of ISP Relations for Datran Media. They discuss the topic of online relationship and acquisition marketing in 2006. She also talks to Ken Leeder, the CEO or Real Travel, Inc. Finally, she speaks with Shawn Riegsecker, the CEO of Centro about the online advertisi