Best Search Strategies

Dec 15 2010
Best Search Strategies Podcast artwork

Best Search Strategies, hosted by Jamie Smith and Brian Lewis, discusses state of the art search strategies and tools with the ultimate goal to help search marketers increase conversion and lower ad costs. Best Search Strategies is presented by EngineReady.com. Find out more about the show by going to BestSearchStrategies.com.

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Social Media Marketing and The Real ROI

Dec 15 2010 32 mins  
Social Media Marketing is incorporated into most online marketing strategies, but how do you know exactly what you’re getting from it? Learn from WebSuccessTeam.com founders Bob Speyer and Janette Speyer, what to look for to make sure you get the results you are looking for.

Google Places Ranking Elements

Dec 07 2010 31 mins  
Want to improve your ranking with Google Places? Need to know the best practices for optimizing your listing? We answer those questions and discuss the key factors you need to know now! 2nd time guest speaker Rand Fishkin, CEO of SEOmoz explains the ranking elements for Google Places.

Exploring Google Adwords Advanced Campaign Settings

Oct 26 2010 35 mins  
0Exploring Google Adwords Advanced Campaign Settings and how you can utilize those for greater success with Engine Ready Senior Search Marketing Manager and Strategic Development Mike Poserina.

How to Leverage Your Paid Search

Oct 05 2010 35 mins  
0Daniel Laury is an internet entrepreneur and member of the management team of LSF Network Group. Jamie and Daniel discuss , how to leverage your paid search and really make display work in your Cross Channel Online Advertising and Marketing.

Google Instant Search and PPC Advertisers

Sep 21 2010 34 mins  
0SEM Strategy Consultant Lisa Raehsler discusses how the new Google Instant Search (the recently launched real time search enhancement implemented by the popular search engine) will impact AdWords advertisers?

8 Point Checklist to Hiring the Right Search Agency

Sep 14 2010 33 mins  
0Jamie and Brian present The 8 Point Checklist to Hiring the Right Search Agency. One of the biggest and most costly mistakes is hiring the wrong agency. Learn what to look for to make sure you get the results you are looking for.

Boosting Your PPC Performance with AdWords Segmentation

Sep 07 2010 30 mins  
0Learn how to Boost Your PPC Performance with Little-Known AdWords Segmentation Tools. Not many marketers use them yet, but those that do recognize the power of segmentation tools within AdWords, and the resulting competitive advantage gained.

Five Factors of Fantastic Facebook Ads

Aug 31 2010 29 mins  
0Need to increase your online exposure? Look no further than Facebooks 500 Million users to gain connections, raise brand awareness, acquire leads, and increase sales. Jamie and Brad discuss the important factors to running a successful Facebook campaign.

Taking Advantage of the Google Display Network

Aug 14 2010 26 mins  
0Even though Google has continued to add many rich features to the display network, most advertisers still treat the display network as the forgotten stepchild and miss out on attracting profitable sales.

Real Secrets to Conversion Testing That Google Doesnt Tell You!

Aug 10 2010 33 mins  
0Vertster CEO, Scott Miller talks to Jamie about The Real Secrets to Conversion Testing That Google Doesnt Tell You! Learn the EXACT formula for calculating how much data size you need to be confident with the correct landing page.