PPC Playbook

Oct 09 2014 1

PPC Playbook Podcast artwork

Listen to PPC Playbook, a weekly show delivering insider tips and practical advice on how to get the best from PPC advertising. Learn how to create and manage highly optimized PPC campaigns with the latest tools, techniques and strategies to help you increase your ROI. Expand your pay-per-click skills and knowledge as we interview industry experts and answer all your questions. Hosted by Shane Ryans and Maria Perilli from PPC Professionals

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How To Work With Low Search Volume

Oct 09 2014 31 mins

You may have a product or service that either people don’t know about or just aren’t actively searching for. Shane and Maria discuss various strategies to deal with low search volume including near matches, targeted placements, videos, direct mail, email marketing, partner outreach and affiliate marketing.To learn more about Display Network placements and YouTube Advertising vi

AdWords Attribution Modeling: Everything You Need To Know

Oct 01 2014 31 mins

Shane and Maria guide you through the tangled web of attribution models. The Attribution Modeling report in AdWords gives you the ability to analyze keywords, ad groups and campaigns to see how they are contributing to the conversion funnel. Learn the difference between Last Click and First Click conversions and the five attribution models available in Adwords. Plus, discover addit

Generate Traffic and Profit Using Facebook Advertising

Sep 24 2014 33 mins

Take advantage of an additional stream of profitable traffic that is very easy to setup. Dustin Miller joins Maria to discuss the ways you can leverage Facebook Advertising to target current customers, leads, lookalike audiences and users who have visited your website, but have not converted. Learn how to setup basic ads as well as more advanced ads using Power Editor to convert th

5 PPC Tips You May Not Have Tried

Sep 18 2014 10 mins

Shane and Maria reveal five basic and advanced PPC tips that you might not have tried in your AdWords campaigns. Listen as they explain why it’s important to bid on your own brand, test for optimal ad position, utilize time lag reports to find out exactly how long it takes for your users to convert, optimize across different dimensions and use search query reports like a pro. The

Bing Ads Gets More Familiar

Sep 10 2014 33 mins

Shane and Maria discuss changes to Bing Ads with evangelist John Gagnon. Bing Ads began rolling out a new interface and new features in early August, including a faster user interface, Top Movers report, Opportunities tool and auto-tagging, to name a few. Changes to Bing Editor now makes the AdWords/Bing transition somewhat smoother with new features like Negative Keyword Lists, Ad

Mobile Devices Impact Your Business

Sep 04 2014 29 mins

Traffic from mobile devices is up, most websites are seeing more than 40 percent of total traffic originating from a mobile device. Shane and Maria discuss the impact of mobile traffic to your business and help you understand the difference between website conversions and phone call conversions from mobile leads. Learn how to set bid modifiers for mobile and desktop traffic, setup

Big AdWords Changes – Close Variants and Call Conversion Tracking

Aug 28 2014 32 mins

Phrase Match and Exact Match as we know it has changed. Listen as Shane and Maria go through the benefits and pitfalls of Google’s decision to remove the ability to opt-out of close variant keywords for phrase and exact match keywords. You need to hear how this could impact your PPC campaigns. Plus, Google announces a new Call Conversion Tracking feature. Don’t just jump on the

Own the Back to School Season

Aug 21 2014 31 mins

Shane and Maria show you how you can take advantage of the second largest retail opportunity of the year, Back to School. They discuss the increase in activity for Back to School related businesses and the need to pull back if you are not marketing a product or service related to this busy season. Learn how to analyze data from the previous year, identify your best sellers, be awar

Top Strategies for Using Negative Keywords

Aug 14 2014 31 mins

Shane and Maria discuss the importance of utilizing Negative Keywords to exclude traffic for irrelevant search queries, which can improve CTR if done correctly. Learn how to access pre-defined negative keyword lists for your industry, dig through your search query reports for both negative and positive keyword opportunities, the proper match type for negative keywords, the frequenc

Optimize Your Google Display Network Strategy

Aug 06 2014 32 mins

Shane and Maria highlight that finding the right placements and focusing in on them is the key to success on the Google Display Network. Learn how to setup Display campaigns using automatic placements (for research) and managed placements for the best performing websites and web pages. Also, learn how to review Display reports to figure out which are your best and worst performing