SEW Weekly

Nov 12 2019 13
SEW Weekly Podcast artwork

Reporting from the newsroom of SearchEngineWatch.com (SEW), the authority on search engine marketing and social media since 1996. Each week, our hosts Thom Craver and the SEW team keep a virtual eye on the stories and people that are impacting search and social marketing, breaking down each headline with expert analysis. Plus, we'll bring you expert interviews exploring the latest search and social marketing tips and tools. Listen. Connect. Learn… each week on SEW Weekly

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Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers

Nov 12 2019 33 mins  
Google AdWords New Enhanced Campaigns Connect Ads With Multi-Device Consumers as Thom speaks with SEM Strategy Consultant Lisa Raehsler.

Behind the Bing It On Bing vs. Google Challenge; Google Analytics Change History

Feb 28 2013 33 mins  
Talking Social in Search as Thom speaks with the Senior Director of Bing, Stefan Weisz. We also learn about the success behind the huge Bing It On Bing vs. Google Challenge.

Little Bird of Social Media; Marin Software Files IPO; Is Your Google Analytics Code Up to Date?

Feb 13 2013 31 mins  
Discussing the Little Bird of Social Media as Thom speaks with Marshall Kirkpatrick, CEO of GetLittleBird, a powerful new engine to discover experts with real influence and engage effectively with content online.

Covario INFLECTIONPoint 2013; BlackJack Applied to Digital Analytics; Google AdWords New Enhanced Campaigns

Feb 06 2013 33 mins  
On location from Covario INFLECTIONPoint 2013, Jeff Ma, the man behind the MIT blackjack team that became the inspiration for the book Bringing Down the House (and the motion picture starring Academy Award Winning Actor Kevin Spacey, 21) discusses how his lessons playing blackjack, making and losing hundreds of thousands of dollars, can be applied to digital analytics. Also, Thom s

2013 Global Enterprise SEO Survey; Yahoo Grows Search Revenues, Paid Clicks, Profits

Jan 31 2013 33 mins  
Following the release of a 2013 Global Enterprise SEO Survey, Thom speaks with the founder and CEO of BrightEdge, Jim Yu, who authored the survey. The survey presents presents several challenges as well as opportunities to take enterprise SEO to a new level in 2013, plus Jim details 10 Future-Proof SEO Steps.

Social Media Strategy in Times of Tragedy with Lisa Buyer

Jan 25 2013 29 mins  
Thom discusses Social PR Strategy for Tragedy as Thom speaks with Social PR Evangelist Lisa Buyer. Referencing her recent Search Engine Watch article, she explains how brands are more often finding themselves in an awkward situation and can companies be empathetic or consoling, or can they get away with being exploitative, self-serving and inappropriate.

Keyword Research; Facebook Introduces Graph Search

Jan 18 2013 31 mins  
Talking Keyword Research with serial software entrepreneur, author, and advisor Rob Walling. Rob is the owner of HitTail, a popular SEO keyword tool that uses your real-time website data to tell you terms you can easily rank for, the top ASP.NET invoicing system on the market.

Google Privacy FTC Anti-Trust Ruling; Hashtag 2012 Word of the Year

Jan 09 2013 32 mins  
Thom and Miranda recap highlights from the Google Privacy FTC Anti-Trust Ruling with SitesWithoutWalls founder Kristine Schachinger.

How To Get Over The Holiday Conversion Slump; Google Demoting Rankings Justifiable

Jan 02 2013 35 mins  
How to get over the holiday conversion slump with guest Internet Entrepreneur and Best-Selling Author Kris Jones. How to turn returns into purchases. Should retailers use re-targeting? What about B2B? Is all hope lost? Learn How SEO Entrepreneurs can get going.Thom also focuses on a breaking news story on how FTC closed their investigation on Google, stating that Google Demoting Ra

Content Marketing Roundtable; Morgan Stanley Fined Over Handling of Facebook IPO

Dec 19 2012 52 mins  
Content Marketing Roundtable as Miranda with Harris Schachter, Senior SEO at Capital One and blogger at OptimizePrime, Lee Odden, CEO of TopRank Online Marketing and author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Skip Besthoff, with 20 years experience in software and digital media as a developer, strategist and