Lifestyle Business School

Apr 15 2024 103

Lifestyle Business School Podcast artwork

Lifestyle Business School — The Podcast is hosted by online business strategist Stevie Dillon. It's dedicated to helping current and aspiring expertise-based online business owners achieve the “Lifestyle Business Sweet Spot”: A simple, leveraged lifestyle business with one to two core offers, high profits, working 5-hour days with a lean, remote team (or no team at all!)

Lifestyle Business School — The Podcast is for new and established course creators, coaches, consultants and online service providers who want the behind the scenes strategy on how to how to package and market your intellectual property to build a lifestyle business where your value is divorced from your time and you can build a business with deep impact — without relentless scale!

Over one million downloads, subscribe and tune in to new episodes every week.

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How to Create an Online Course That Sells Right Now

Apr 15 2024 38 mins

How do you create an online course that sells right now?The truth is that times have changed, and what worked even just a few years ago no longer does. The online course market is maturing, and with the growth many are starting to wonder:"Are people still buying online courses?"Here's my two cents: Yes they absolutely are, but it’s uneven at the moment.Some people

Building a Bucketlist Business

Apr 01 2024 34 mins

In 2007, I spent six weeks in a hostel in the middle of Guatemala just “because”.Truly, I’d never felt so free.The two years prior had been spent working like a donkey, with good people but in a field I hated.The endgame? Admission to the Supreme Course of Queensland as a lawyer.It was an accolade I spent 7 years working towards..Only to quit, 6-weeks to the day later. And so

You Can't Be a NY Times Bestselling Author with 17k Followers.. OR CAN YOU?!

Mar 25 2024 48 mins

🍑 Rinse and Repeat has just been added to Lifestyle Business School! This is the ultimate collection of every live launch and promotion under the sun. Join now for $149/m. I’ve had 17,400 Instagram followers for YEARS now.Sure, it tracks up a bit.Down a bit.But overall, it HOVERS around that number 🛸Same with my trusty email list.A few subscribers up.. then a few down.. and

Leaving Money On the Table = The Best Business Strategy?

Mar 18 2024 48 mins

I don’t care about leaving money on the table. I don’t care about “maximising” my revenue” or getting the “most” out of every day. Here’s what I do care about: Spend Tuesday mornings at a 10am Pilates class. Stuffing around making labels for my new spice racks just because. Googling cool new hair-dos for my little girl. Sitting on the floor with her at 2pm on a Frid

The No Team Dream: A One-Woman Show Working 5-Hour Days With 80% Profit Margins

Mar 11 2024 53 mins

In the past two years, I have gone from three full time team members.. To me, one part time contractor. The result of scaling DOWN my team? My business went from 40% profit margins on a good month.. To 80%, always. I halved my revenue.. But took home WAY more profit. And I felt lighter, happier and more fulfilled than I had in years, with my days spent working on the things that tr

Back to Business Basics: Burning It Down and Starting Again

Mar 04 2024 46 mins

📫 BRAND NEW! Subscribe to the NEW Lifestyle Business School newsletter here. In December last year I phased out my primary (only) offer in my business in the name of business model re-alignment. And, in many ways, I'm starting again. I'm in a messy creation phase right now. So, a few days ago, I started documenting the journey of re-building my business.This podcast s

My Top 7 Tips for Building a High Profit, High Leverage and High Happy Business Model

Feb 26 2024 49 mins

Here's 7 things I see holding business owners back from their goal to build a leveraged business model.This is based off seven years of experience and working with hundreds of online founders, and noticing patterns.I hope recognising these will help you to shortcut the process.[PS Our newsletter is live! Subscribe here]. 1️⃣ Time & the Hockey Stick EffectBuilding a lev

BTS: The Six-Step Creative Process Behind $2m+ in Online Course Sales

Feb 20 2024 26 mins

Ever wondered EXACTLY how I create digital courses? The nitty gritty "I do this, then this, then THIS"? I have been creating online courses now since 2018, and have learnt a LOT about what works and what doesn't when it comes to the "creative process". When developing my very first digital course in 2018, I went to Bali for six weeks, wrote a 50,000 word ma

Instagram Is Not Your Marketing Plan [PLEASE Do This Instead]

Feb 12 2024 40 mins

“My launch failed”, she wrote to me one Sunday evening.Weird, I thought.I’d seen the funnel — it was good. So, I asked to dig into the stats.“What was your conversion rate?”, I asked.She stared at me blankly.“You know.. the percentage of people in the launch that bought?”Oh. There was six days of silence, and she emailed me back.“5.4%”.Well, I thought.. the laun

7 Counterintuitive Things I Am Doing to Grow My Business in 2024

Feb 05 2024 27 mins

Wondering how I am thinking about business "growth" in 2024? The things I am focused on to build my version of the lifestyle business sweet spot? The actions I am taking that go against the grain of "traditional" business advice? That's what I'm breaking down in today's podcast episode where I'll be sharing with you 7 counterintuitive things