Back To Business: COVID-19 & You

Jun 24 2020
Back To Business: COVID-19 & You Podcast artwork

What is Back to Business: COVID-19 & You? As the world recovers from COVID-19, we believe the rebound will be digital. In each episode of the Back to Business: Covid 19 & You Podcast, host James Fratzke interviews leaders of mid-size businesses to define best practices and next steps companies should be taking to thrive in the new normal. If you are a mid-size business navigating COVID-19 setbacks, and don’t know where to start, this podcast is for you.

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Wing Lam, Wahoo’s - On Attracting Pick-Up Customers to Protect Margins

May 28 2020 41 mins  
Wahoo’s Fish Taco is known for their eclectic interior and delicious tacos, but the company has had to quickly innovate since coronavirus prohibited dine-in options for restaurants. One of the main ways Wahoo’s has served their customers during COVID-19 is by providing carry out and delivery options and partnering with other businesses to serve the community. Looking forward to

Jacob Jaber, Philz Coffee - Digital Investment Helps Thrive During Pandemic

May 29 2020 37 mins  
With coronavirus restrictions taking place throughout the country, Philz Coffee needed to adapt its business model, and find a way to serve customers safely. Fortunately, Philz was already ahead of the curve with their mobile app, e-commerce store and strong online presence. CEO, Jacob Jaber, emphasizes the importance of encouraging a mobile-first mindset and investing in digital t

Greg Sterling, Uberall - Bridging the Gap Between the Online and Offline Shopping Experience

May 29 2020 39 mins  
A leading authority on local search for over 20 years, Greg Sterling, VP of Market Insights for Uberall, shares his take on how mid-size businesses should navigate COVID-19. The pandemic has changed the way customers search and shop, and businesses must adapt to meet their customers halfway. Businesses should improve the customer experience, focus on customer reviews, and evolve sh

Heather Falcone, Thermal-Vac Technology - How An Essential Business Adapted Quickly

May 29 2020 31 mins  
A leading brazing, heat-treating, and finishing facility in the Aerospace and Aviation industry, Thermal-Vac Technology, an essential business, quickly adjusted to COVID-19 safety measures. Heather Falcone, CEO of Thermal-Vac Technology, shares how her company implemented multiple measures to keep employees safe: mandatory face masks, staggered shifts, daily cleanings, and more. On

Joshua Gonzalez, Northgate Market - Communication is Key To Creating a Seamless Experience

May 29 2020 30 mins  
With sales increasing over 25%, grocery stores have had to think about how to safely operate to keep customers and employees safe. Joshua Gonzalez, Direct of Operations at Northgate Market, shares how they quickly adapted to meet customer needs, and keep the integrity of their business through every change. He also talks about Northgate’s transition to curbside pickup and online

Rand Fishkin, SparkToro - Why Meeting Your Customer Where They Are Is The Future

May 29 2020 38 mins  
SEO expert and leading authority in the marketing industry, Rand Fishkin, Founder of Sparktoro shares how he recently launched his new marketing software, which makes marketing intelligence easily accessible for marketers, in the middle of a pandemic. Rand talks about how the company is navigating the pandemic, how they’re still on track to make profit by the end of the year, and

Ben Gold, QuickBridge - In the Midst of Uncertainty, Put People First

May 29 2020 50 mins  
QuickBridge provides small businesses with loans and expert financial guidance, and had to quickly adapt when the coronavirus pandemic hit. After news of the NBA shutdown, President of Quickbridge, Ben Gold, moved his company to work-from-home, and ultimately stopped all lending. When the economy reopens, QuickBridge will have to consider the capacity of the economy and businesses,

[TRAILER] Back To Business: COVID-19 & You

May 29 2020
What is Back to Business: COVID-19 & You? As the world recovers from COVID-19, we believe the rebound will be digital. In each episode of the Back to Business: Covid 19 & You Podcast, host James Fratzke interviews leaders of mid-size businesses to define best practices and next steps companies should be taking to thrive in the new normal. If you are a mid-size business navigating C

Charles Antis, Antis Roofing - Leaving the Scarcity Model Behind

Jun 08 2020 39 mins  
In a time of uncertainty, philanthropy is needed now more than ever. Fortunately, Antis Roofing & Waterproofing CEO, Charles Antis, is devoted to giving back amidst the COVID-19 pandemic. He is participating in food drives and food donations to front line workers, organizing blood drives, and donating to Ronald McDonald House Charities. Charles shares heartwarming stories that insp

Vikki Shepp - Learn How To Translate Your Brand into the Digital World

Jun 24 2020 39 mins  
A non-profit organization rooted in face-to-face interaction, Girl Scouts of Orange County quickly shifted its focus to digital to keep members safe. With no set reopen date, Vikki Shepp, CEO of Girl Scouts Orange County, shares how the organization is working to meet the girls where they are, fundamental truths she’s learned throughout COVID-19, and ways the community can help.